A law firm's website is one of the few cases where hiring someone unfamiliar with the field can create a real problem rather than merely a mediocre site. The reason is straightforward: lawyers in Israel are bound by the Bar Association's advertising rules, and several of the things that come switched on by default in almost every website template are not appropriate for a lawyer.
Three things every template ships with that are a problem for a law firm
These are not theoretical. They are the three things we keep finding on existing firm websites, installed in good faith by someone who simply did not know.
1. A "packages and pricing" section
The advertising rules do not permit publishing fees, a price list or discounts. Every commercial template arrives with three ready-made pricing columns, and filling them in is one of the first things anyone does. On a law firm's site those columns should simply not be there — and in their place, a different route entirely, one that leads to an enquiry and a first meeting.
2. A pop-up window
Almost every lead-capture plugin works the same way: a window that appears after a few seconds, or when the cursor leaves the screen. The rules prohibit advertising by means of a pop-up. A plugin installed with a single click can put a firm somewhere it never intended to be.
3. Reviews copied across from Google
Testimonials are permitted — but not unconditionally. A testimonial must not create a misleading impression, and naming a client requires written consent specifying what is published, where, and for how long. Automatically pulling Google reviews into the site bypasses that condition entirely.
Said plainly: we build websites, we are not lawyers, and this is not legal advice. Final wording deserves a professional eye, and where there is doubt the Bar's ethics committee can be asked. What we bring to the table is knowing that the question exists — before the site goes live, rather than after.
What does work on a firm's site
The constraints sound heavy, but in practice they remove precisely the things that were never going to persuade someone looking for a lawyer. What remains works better.
A separate page for each practice area
This is the single change with the largest effect, and the most neglected. Nobody searches for "lawyer". They search for "employment lawyer", "real estate lawyer Tel Aviv", "wills and probate lawyer". Google has one address to rank — so a firm with four practice areas on a one-page site competes with a single address across four different searches, and loses all four. Those same four areas on four separate pages are four chances to rank.
The lawyer, not only the firm
Someone looking for representation is choosing a person, not an entity. Full name, education, years in practice, professional positions, publications and teaching are all expressly permitted — and all of them do the work a testimonial is trying to do, without any of its complications.
Languages
A firm acting for olim, overseas property investors or international employers while keeping a Hebrew-only site loses enquiries quietly. The enquirer does not complain; they simply move on to the next firm. We build in Hebrew, English and French, and the site you are reading is built exactly that way.
A way to get in touch that suits the subject
Someone contacting a lawyer is usually in the middle of something unpleasant, and will not fill in a form with eleven fields. A name, a phone number, one line of "what it is about" — and a WhatsApp button beside it, because a good share of enquirers would rather write than call.
One point that matters if Hebrew is not your working language
A considerable number of lawyers practising in Israel work primarily in English, and their clients find them in English. Two things follow from that, and both are easy to get wrong.
The first is that your clients' searches are in English while your competitors' pages are in Hebrew — which is an advantage, not a problem, provided the site is actually built to be found in English rather than being a translated afterthought bolted onto a Hebrew original. The second is that the advertising rules apply to you in full regardless of the language you publish in, and they exist only in Hebrew. If your provider has not raised the subject with you at all, that is worth noticing.
What else can live on a "simple" firm website
Most law firm websites are brochures: who we are, what we do, get in touch. That works, but it is also where every firm ends up looking the same. None of the following is especially expensive, and each changes what happens when somebody lands on the site.
A tool that answers the question on the spot
Someone who searched for what severance they are owed does not want to read a page — they want a figure. A calculator that gives an estimate in three seconds does two things at once: it answers, and it demonstrates that you know the subject. The demonstration above has one, and it genuinely works.
Something the visitor can take away
The list of documents to bring to the meeting, tailored to the subject and ready to print. It sounds like a small thing, and it is exactly what makes a first meeting efficient — and what makes the enquirer feel looked after before they have even walked in.
A glossary in the client's language
Terms that feel self-evident from inside the profession are opaque to everyone else. A short section with live search turns the site into somewhere people come back to, which is also precisely what Google rewards.
Small details that show the site is alive
A form that changes its questions according to the subject chosen. An indicator showing whether the office is open right now — computed on Israeli time, so that someone reading from London gets the right answer. These are a handful of lines of code, and they are the difference between a site that was uploaded once and a site somebody maintains.
And why this matters beyond the impression: each of these gives a reason to stay on the page for more than ten seconds, and gives you something to measure. A brochure site tells you nothing about who landed on it. A site with tools does.
What it costs
A custom brochure site for a boutique firm — with a page per practice area, a personal page and an enquiry route — sits in the 6,000–15,000 ₪ range at 2026 Israeli market rates. A larger firm, with an articles section and several languages, moves into the band above. We set out every range, and what pushes a quote up or down, in the pricing guide.